The Canadian version of MTV launches today
The opener will be the hour-long Canadian flagship gabfest MTV Live, to be followed by such U.S. shows as The Real World, Key West, Pimp My Ride and The Gauntlet. MTV Live will also repeat nightly in interactive
As a condition of licence, this MTV will not be carrying music or music videos, however, and so specials like the annual MTV Music Awards will be carried on the main CTV network and via broadband.
Meanwhile, MTV content will be made available as well via a website called MTV Overdrive (www.mtv.ca), cable-delivered Video On Demand and even cellphones, plus branded live concerts in Toronto and across Canada.(CTV/MTV Press Release)