Wal-mart takes a stance (for once):
Wal-Mart to the producers of "Brokeback Mountain": We won't quit you.
Today, the largest retailer in the U.S. starts selling DVDs of the film about a gay love affair between two ranchers, despite protests from a national Christian organization.
The 3-million-member American Family Assn. initiated a campaign last week encouraging Wal-Mart customers to ask the company to refuse to stock the Universal film, whose director won an Academy Award last month, in its 3,900 stores.
The Tupelo, Miss.-based group began its campaign last week, after Wal-Mart placed ads with images of the film's stars, Jake Gyllenhaal and Heath Ledger, at the front of stores to promote the DVD release.
"It wasn't even a blockbuster movie, so if Wal-Mart isn't trying to push an agenda, why would they put it at the front door?" said Randy Sharp, director of special projects for the association, which calls itself an organization for "people who are tired of cursing the darkness and who are ready to light a bonfire."(LATimes)